If you thought target audience was only about demographics – age and gender and nationality, you need to watch this video to find out WHO your target customer is and how narrowing down to reach your target audience will actually WIDEN your client base.
And it is not only about finding your target group, but customizing your product, your business around them. In this short 7 minute video, you’ll re-learn about finding your target customer (forget Google Analytics) and learn how to retain them. What’s more I bust a few myths too, like how targeting is actually broadening and inclusive, and not vice versa.
Like I say – You cannot be all things to all people at all times – and this is what identifying and retaining your target customer is super important. Watch out!