Ad Parody Hits the Target Customer Bullseye

This tech gadget ad is so plausible it might take some a moment to realize it’s a parody. Why? Because they put the target customer and their experience in the middle of the decision making. What does my target customer do, and what do they need to make their life better?

Then they created “Lookout: a phone camera that looks up, so you don’t have to”.

Silly? Yes.

Inspired? Maybe.

What lessons can you learn and apply in your business?

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