Humanisteq’s Gazelles Groups are a great way forimg_3401 companies under 50 employees with a 3-5 person leadership team to scale and grow their business while keeping their sanity intact. We teach and help you to implement the 4D Framework of Rockefeller Habits 2.0.

  • Driver
  • Demands
  • Disciplines
  • Decisions

This program brings together 6-10 company teams for strategy and planning work in a group workshop setting for quarterly learning days. Sturdy’s groups meet monthly with him, and the founders meet monthly as a group for facilitated presentations on business challenges and experience sharing.

  •  Sturdy will be accepting up to 8 companies for a new group, starting in April.
  • Prior to launch, Sturdy will start with assessments and interviews with each member of your chosen leadership team to understand your current issues and strategic position.
  • Monthly coaching and accountability sessions will take place with the CEO/Founder
  • You will have unlimited access to Sturdy, as needed, in between sessions for questions or concerns.
  • It is common to be able to double cash flow, achieve 3x industry profitability, increase valuation relative to your competitors, have more time for the right things, and enjoy your climb to success!
  • Minimum registration is one year.
  • Please contact Sturdy to ensure you’re inclusion in the next group. Space is limited.

To apply to the San Francisco Gazelles Group, or to explore creation of a New Gazelles Group in your area, contact Sturdy at +1.415.350.3663 or SturdyMcKee@gmail.com.

“Sturdy served as a mentor and coach to a group of entrepreneurs that I was a part of. He was patient and thoughtful offering insights I had not thought of on my own. A genuinely warm human who cares about the people in his business and can help you learn to appreciate your employees too!”  — Avital Ungar, Owner, AVITAL TOURS


From Mastering the Rockefeller Habits 2.0 – Scaling Up, Verne Harnish

3 Deliverables
  • Reduce by 80% the time it takes to manage the business
  • Refocus the senior team on market-facing activities
  • Realign everyone else onto same page to drive execution and results
4 Outcomes
  • At least double the rate of cash flow
  • Triple the industy average profitability
  • Increase the valuation of the firm relative to its competitors
  • Help the stakeholders – employees, customers, and shareholders – enjoy the climb
3 Barriers
  • Leadership
  • Scalable infrastructure
  • Market dynamics
4 Fundamentals
  • Leading People
  • Setting Strategy
  • Driving Execution
  • Managing Cash

The 4D Framework

Everything should be made as simple as possible, but not simpler.” Einstein
Driver (with Accelerators)
  • Coaching
  • Learning
  • Technology
Demands (Balance)
  • People
  • Process
Disciplines (Routines)
  • Priorities
  • Data
  • Meeting Cadence
Decisions (Right Questions)
  • People
  • Strategy
  • Execution
  • Cash