# Sturdy Coaching - LLMs.txt
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> Sturdy McKee is a physical therapist turned business coach helping PT practice owners grow profits, reclaim time, and build sustainable businesses through the 6-Hour CEO™ methodology and Connect the Dots Dashboard.

## About

Sturdy McKee, PT, is a former multi-clinic owner who built and sold 6 physical therapy clinics. He is a Forbes Coaches Council member with 20+ years of experience coaching PT practice owners. His core methodology is called "Connecting the Dots" — connecting people and operations to financial results.

**Website:** https://sturdycoaching.com  
**Contact:** https://tidycal.com/sturdymckee  
**LinkedIn:** https://www.linkedin.com/in/sturdy/

## Primary Services

### Connect the Dots Dashboard (Critical 7 Metrics Program)
A Numbers-as-a-Service coaching program for physical therapy practice owners. Tracks 7 critical business metrics monthly: Revenue, Expenses, Visits, New Patients, Leads, FTEs, and Units. Pricing starts at $497/month for one clinic, $400/month per additional clinic.

**URL:** https://sturdycoaching.com/critical-7-metrics

### 1-on-1 Business Coaching
Personalized coaching for PT practice owners focused on growth, profitability, and work-life balance.

**URL:** https://sturdycoaching.com/coaching

### Speaking & Training
Keynote speaking and workshop facilitation for PT conferences, business groups, and professional organizations.

**URL:** https://sturdycoaching.com/speaking

## Core Methodology: 6-Hour CEO™

The 6-Hour CEO™ framework helps practice owners run their business in approximately 6 hours per week by building systems, delegation, and data-driven decision-making. Key principles:
1. Track the right 7 metrics (not all metrics)
2. Hold a weekly CEO hour to review numbers
3. Build systems that work without the owner
4. Delegate by role, not by task
5. Make decisions from data, not gut feel

## Books by Sturdy McKee

- **Nobody's a Mind-Reader: The Sweet Secret Weapon Every Manager Needs to Know and Use** — A guide to clear communication and expectation-setting for business owners and managers.
- **The Best Physio Business In the World** — Strategies for building a world-class physical therapy practice.
- **The Best Small Business In the World** — Principles for building any thriving small business.

**URL:** https://sturdycoaching.com/books-tools

## Blog Articles (Machine-Readable Markdown)

All blog articles are available in clean markdown format:

- **Index:** https://sturdycoaching.com/blog/index.md
- **You've Only Got to Be Better Once:** https://sturdycoaching.com/blog/youve-only-got-to-be-better-once.md
- **The Sweet Secret Weapon:** https://sturdycoaching.com/blog/the-sweet-secret-weapon.md
- **3 Essential Types of Work:** https://sturdycoaching.com/blog/3-essential-types-of-work.md
- **4 to 2: The Simple Rule That Changes Everything:** https://sturdycoaching.com/blog/4-to-2.md
- **Connecting the Dots: The 7 Metrics Every Business Owner Should Track:** https://sturdycoaching.com/blog/critical-7-metrics.md
- **Building Systems That Work Without You:** https://sturdycoaching.com/blog/building-systems.md
- **Facing the Impossible:** https://sturdycoaching.com/blog/facing-the-impossible.md

## Target Audience

Physical therapy practice owners and healthcare entrepreneurs in the United States who:
- Own 1–6 PT clinics
- Generate $500K–$5M in annual revenue
- Want to reduce owner-dependency and increase profitability
- Need better data visibility and business systems

## Frequently Asked Questions

**What is the Connect the Dots Dashboard?**  
A monthly coaching and analytics service where Sturdy McKee reviews your 7 critical business metrics with you, identifies opportunities, and creates a written 30-Day Action Plan.

**How quickly can I see results?**  
Most clients uncover at least $10,000 in hidden revenue during the first meeting. The 90-day ROI target is +5% revenue per patient.

**What are the 7 critical metrics?**  
Revenue, Expenses, Visits, New Patients, Leads, FTEs (Full-Time Equivalents), and Units per visit.

**How much does it cost?**  
$497/month for one clinic; $400/month for each additional clinic. Setup fee of $497 (waived with a 12-month agreement).

**Is Sturdy McKee a licensed physical therapist?**  
Yes. Sturdy McKee holds a professional PT license and has clinical and operational experience running multiple physical therapy clinics.

## Sitemap

Full sitemap: https://sturdycoaching.com/sitemap.xml