Marketing lagniappe and two paths that diverge in the corporate woods

Will you decide to simply meet expectations with your company or take every opportunity to exceed customer expectations? What do the people who come in contact with your business and your team have to say about lagniappeyou over dinner? Do they talk about you at all?

Stan Phelps discusses how to be creative and take advantage of opportunities to wow your customers in ways that are inexpensive and that will leave a lasting impression. Each experience customers have with your business should leave an impression, hopefully a positive and memorable one. What are you doing to make that happen at every touch point?

Read more from Stan and about lagniappe…


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