I help business owners achieve extraordinary results by focusing forward into the future.

Focus Forward Programs:

The Focus Forward Subscription – free content and a free Starter Session (for those who qualify)

The Functional-MBA – The Business Education You Need 

The Delphi Network – Wisdom Sharing Community        

Oracle Elite Coaching – Intensive 1 on 1 Business Coaching

Scroll down for more about each program.

Free Focus Forward Subscription:

Free content and a free Starter Session (for those who qualify).

Subscribe to receive The Focus Forward Report that includes new articles, videos and workshop invitations to help you with the forward thinking strategies for the future of your business.

And you will be invited to join the Focus Forward Business Group where you can connect with a community of other business owners and share questions and information.

All completely Free.

  • Blog Posts
  • Live Webinars
  • Current events, articles, and best practices information

The Functional-MBA – The Business Education You Need

This is the easiest and most affordable way to invest in and grow yourself and your business.

Why reinvent the wheel? In The Functional-MBA, you will learn Best Practices from thought leaders and researchers, like Harvard Business, John Spence, Verne Harnish, Stephen Lynch, and more. You will also be invited to join an exclusive group of people who are investing in their businesses’ growth and evolution.

Learn The 12 Focus Forward Pillars – an online business education Bootcamp with 12 exclusive monthly modules designed to help you establish and follow the “right” rules for your business. Trainings include online lessons with quizzes, videos, monthly module workbooks, and templates for you to use and adapt to make it easy to apply the lessons and processes to your business.

A few of the 12 Focus Forward Pillars:
  • You need (and want) a Playbook! – We start you on the journey to organize and prioritize the processes that will free up more of your time and lead to consistency in your business.
  • Your Vision of Meaning – You will go deep in thought and action to develop your three-part Vision of Meaning to inspire your team, your customers, and yourself. You will implement and use your Vision of Meaning in your strategic planning, management, guidance, decision making, recruiting, hiring, and marketing, to name a few. Your Vision of Meaning will come alive in your business and help drive you to success.
  • Your Profit-First Budget – You will learn and prepare a simple, straight-forward budget with three buckets starting with your desired profit. You will be able to set targets to determine the health of your business and what areas need attention. You will also learn and apply the adage that there are no expenses in business, only investments! And you will ensure that everything you spend in your business gets you a return.

You will also get access to:

  • Exclusive Membership in The Functional-MBA Members-Only Group where you will join and become a part of a community of motivated owners in an exclusive online forum.
  • Monthly group video conference call for Functional-MBA Members Only where members share challenges, victories, and new ideas to help each other’s businesses.
  • Workshops and Training from Thought Leaders and Experts exclusive to Functional-MBA Members Only.
  • 24 hour Access to all Trainings, workbooks, and Workshop Recordings


Call or email Sturdy to get started. +1.415.350.3663

The Delphi Network

Our Wisdom Sharing Community

The Delphi Network is made up of 3 components:
Best Practices, Implementation, and Community.

Best Practices

Most business owners are great at what they do, at least the technical part of what they do. But while they are really good at their core strength, where do owners get training to run and grow an actual business? In school?

If you scoffed at that, school teaching you the critical skills necessary to run and grow an actual business, then you know that Strategy and Management skills are things most business owners do not bring to their first business. These are things you have had to learn through the school of hard knocks, or piece together from multiple conferences, books, masterminds, and more. And there is always more to learn.

But many of these lessons have already been learned and shared by other business owners, researchers, and business teachers. In this wisdom sharing community, you will learn Managerial and Strategic Best Practices that already exist to help you succeed in your business. Why reinvent the wheel when you can learn from the great examples of those who have come before you?

These Best Practices are delivered in a straight-forward, digestible, and implementable format, piece by piece with the prioritization and sequencing done for you. No more “which of these 87 ideas should I work on first?”. No more chasing your tail and every new, shiny object. You will know what to focus on and what to do next.


This is where the rubber meets the road!

Remember this, if reading the book was enough, everybody would be a champion.

But reading the book isn’t enough! Implementation is key! Knowing a thing is not enough. Doing a thing is your goal.

And Best Practices are not all plug and play. They need to be adapted to your business and your context. And your people need to adopt these Best Practices, processes, and systems that are key to your business’s success. You will need to customize and manage the adoption of these Best Practices in your business to make sure they gain traction and become your new normal.

This component, including learning from the wisdom of the community, is where it all comes together. It is the doing, the implementation, that gets you the results you want.


Support, Sharing, and Learning from each other – Belonging to a group of like-minded owners with vast and varied experiences will help you see things in a new light and from perspectives that you may not have previously considered. Business owners can feel isolated, as if you are the only one experiencing and dealing with the trials and challenges you face each day. As a coach and advisor I get to see “behind the curtain” in a variety of businesses every day, and I am extremely confident telling you that you are not alone! You face the same challenges other business owners face. But if you do not have a great network to share and learn, you may feel like you are alone in facing these challenges, frustrations, and even the successes that being in business brings every day. Learn, share, and glean wisdom, while building friendships with people who get you.

This is the program to get stuff done and make real progress in your business.

These 3 components underpin our Wisdom Sharing Community to help you Focus Forward on the future and rapidly grow your business and leadership skills.

Why Delphi?

Delphi is the ancient sanctuary that grew rich as the seat of Pythia, the Oracle who was consulted about important decisions throughout the ancient classical world. We are creating a virtual Delphi for you to come to so that you can consult and learn from others to make important decisions about your business and your future.

As a member of the Delphi Network you get everything in the Functional-MBA Program PLUS:

Planning for the new normal – Training to help you re-envision and plan for your business to survive and thrive in the new normal that is upon us.

Best Practices –

All 12 Focus Forward Pillars from The Functional-MBA Program, plus 3 Focus Forward Bonus Pillars, plus additional exclusive trainings and presentations on emerging topics and Best Practices from Experts and Thought Leaders.

Quarterly professional development and leadership training for yourself and your key employees.

24 hour Access to all 12 Focus Forward Pillars, the 3 Focus Forward Bonus Pillars, Trainings, Recordings, Workshops, and Workbooks.

Implementation –

We start with your Playbook! 

You will begin by building your Company’s Playbook and adding repeatable processes to provide guidance and direction to your team both now and in the future. This is where the work you do in the trainings and the workbooks lives and grows to provide a stable foundation for your business and everyone in it.

A 1-on-1 Business Coaching session every month to share and overcome your current challenges while adapting the Best Practices to your situation, your business, and your context to implement your customized versions and make them your very own.

Community –

Exclusive Membership in the Delphi Members-Only Community – where you will connect with a small, exclusive group of highly motivated business owners to share experiences, challenges, and ideas to move your business forward.

Professional Development for your key employees. Access for two (2) key employees** to the Focus Forward Managers Group – In this group, key employees will work on their professional and personal development to grow as leaders in your business. Your managers, leaders, and aspiring managers will connect with a small group of highly motivated top performers from other companies to share chalenges, learning, and wisdom.

The monthly group video conference call is for Delphi Network members to meet in a confidential setting to share wisdom, challenges, victories, and new ideas to help each other’s businesses.

** Additional employees may be added to the Focus Forward Managers Group for a fee.

But wait! There’s more! You also get:

  • A Free Billing Health Assessment with guidance on how to improve your cash flow.
  • Free enrollment in “The Classes Class”where you will learn to create new revenue streams, improve patient and customer engagement and retention, and be able to do this both online and in person. Oh, and you will learn to sell them before you even build them to ensure “product-market fit” prior to doing the bulk of the work!
  • Free enrollment in the course “How to Recruit and Hire A-Players” to get your key employees on the same page and build the team you’ve always wanted and who will help take your business to the next level.
  • And other Discounts and Offers exclusively for Delphi Network members.

Call or email Sturdy to get started. +1.415.350.3663

Delphi Network Summary

Our Wisdom Sharing Community

Best Practices, Implementation, and Community

  • Planning for the new normal – helping you with what the new normal will look like and how you will adapt.
  • Delphi Network Members Only Group – Connect with a small group of highly motivated owners to learn and share
  • Focus Forward Managers Group – Connect your managers, leaders, and aspiring managers with a small group of highly motivated top performers like them to learn and share
  • Monthly Best Practices Trainings, Workbooks, and Templates
  • Once a month Facilitated Group Call for problem solving and experience sharing
  • Once a month 1 on 1 Coaching Session with your Business Coach and Advisor to adapt what you’ve learned in your trainings and from other owners to your business and implement your customized version


  • BlueJayHealth.com Discount
  • Free Credit Card Processing Cost and Features Assessment with GoCardConnect.com
  • Free Billing Health Assessment
  • Free enrollment in “The Classes Class” – How to create new revenue streams online and in person
  • Free enrollment in the “How to Recruit and Hire A-Players” course
  • Exclusive content, discounts and offers only for Delphi members

Call Sturdy directly to get started. +1.415.350.3663

Oracle Elite CoachingIntensive 1 on 1 Business Coaching

Enjoy all the benefits of the Delphi Network membership but with a lot more time and attention paid to you and your business.

Intense, highly focused 1 on 1 Meetings – 3 times per month: We meet 1 on 1 (you and your partners) at least 3 times per month for 90+ minutes to train, problem solve, strategize, track (and improve) the important things, and implement customized systems and processes in your business.

If you want frequent, in-depth insights, training, coaching, and accountability to really drive your business forward, and you want it now, this is your best option.

Call or email Sturdy to get started. +1.415.350.3663


Focus Forward Subscription:  FREE

The Functional-MBA


OR $3,230/year pre-paid

The Delphi Network*


OR $7,600/year pre-paid

Oracle Elite Coaching


Ask about pre-payment discount

You will get great value for yourself and your business and learn things I wish I had known at the beginning of my business journey.

There is no long-term contract to sign or lock in. Join at the monthly rate and the only requirement is 30 days notice to cancel. Or lock in a full year for a big discount.

Call or email Sturdy to get started. +1.415.350.3663

^ Functional MBA Memberships are per person.

* Business partners may be added to the Delphi Network for only $100 per month per partner.
Additional key employees may be added to the Delphi Network (beyond the initial 2) for only $83 per month per employee.

Oracle Elite Coaching is all-inclusive with no additional fees for partners, key employees, or additional agreed upon trainings, Strategy Days, etc.