You do not need more ideas. You need a better operating system.
Most practice owners have already tried everything the market offers. Generic business coaches who did not understand a PT practice. Consultants who handed over a report and disappeared. Books and frameworks you worked halfway through before the next fire pulled you back in. Advice from people who have never built what you are trying to build.
The problem was never your effort. The problem is that most help is not built for a PT private practice owner who needs to build a real business, not collect more ideas to think about.
This Advisory is built for one job: moving you from owner-dependent growth to a practice that performs because the right people are making the right decisions on the right rhythm.
Stop being the most essential person in your practice.
Your team runs the day. You run the business.
When this work is working, you get clearer priorities and fewer reactive decisions. You get stronger visibility into the numbers that actually drive the practice. You get managers who hold their own accountability instead of pushing it back to you. You get systems that reduce daily chaos. You get better financial control. And you get a practice that performs without you in the middle of every decision.
In the first 60 to 90 days, most owners feel the early relief as roles, rhythms, and decisions start shifting to the team. Those early gains compound. By the end of the Advisory, the practice runs on a different operating system than the one you started with.
One structured program. Real installation. Direct access to Sturdy.
Workbooks and Exercises
Fill-in templates, structured exercises, and reflection prompts for every module. These are the tools you use to install each piece of the operating system in your practice. They produce specific, practical outputs you implement immediately, not theory you file away.
Two Structured Group Advisory Calls per Month
Leader-led sessions with a defined agenda, built around the frameworks, decisions, and operating principles that move a PT practice forward. You work through real problems alongside a small peer group of PT private practice owners facing the same kind of challenges. You leave with something specific to implement, not something to think about.
One Private 1:1 Strategy Session per Month with Sturdy
A dedicated session on your practice and nothing else, with Sturdy McKee directly. Not an assistant. Not a junior coach. Sturdy works through your numbers, your bottlenecks, your leadership gaps, and your next moves with you. You leave with a clear, personalized plan and the reasoning behind it.
The Full 6-Hour CEO™ Operating System
The complete framework that walks you from owner-dependent practice to a business that runs on documented systems, clear roles, and the 7 Critical Metrics. Twelve modules covering the Business Operating System, Vision, Financial System, Customer Experience, Differentiation, Business Model, Team Management, KPIs, Sales & Marketing, Strategic Alignment, Team Building, and A-Player Hiring. Full access for the 16-month Advisory term.
This is not another framework. It is installation.
Most business coaching for owners is too general to apply. Most consultants give advice without installation. Most programs do not stay with you long enough for the changes to take hold.
You are working with someone who built a PT practice to six locations and 48 employees, sold it, and has spent the last ten years working with practice owners on their hardest decisions. What you get is not a curriculum delivered from a distance. It is direct pattern recognition, built across dozens of PT practices, applied to your specific business for 16 months.
The value is the judgment, the accountability, and the right pressure applied at the right time. The frameworks and the 7 Critical Metrics are how that judgment gets installed in your practice.
The peer group matters. You are not in a room with random entrepreneurs comparing apples to construction companies. You are with other PT private practice owners working the same problems. That specificity matters more than most owners realize until they are in it.
What PT practice owners are building.
Specific owners. Specific numbers. Specific changes.
Sue
Grew from $1.2M to $1.975M in revenue, year over year. Built her management rhythm and developed her players.
Garrett
Vacations without worry. 18% profit margin. The practice holds its performance whether he is there or not.
Dimple
Left the country for four weeks. The practice grew by 100 visits while she was away. The systems, processes, and team she built through the 6-Hour CEO™ ran it without her.
Dave
Hired his dream PT and stepped out of the clinical role. He now leads the business instead of working in it.
Tyler
Opened his first independent clinic, doubled staff, stayed in the black. Expanded without losing control or losing profitability.
Linda Boryski
“Your coaching enabled my business to survive my cancer diagnosis.”
A structured path from A to B.
This is not random coaching. Every cohort walks the same 12-module progression, grouped into three phases. Each phase builds on the last. By month 16, the practice is running on a different operating system than the one you started with.
Clarify
Get clear on who you are, where you are going, and how the money works.
By the end of this phase, you know what kind of business you are building, what you stand for, and how your financial engine actually works.
Systematize
Build the systems that let your business run without you.
By the end of this phase, your practice operates on documented processes instead of your memory, your heroics, and your willpower.
Lead & Scale
Step into true ownership and build a team that executes your vision.
By the end of this phase, you lead an aligned team with a clear strategy and a hiring system that attracts and keeps top performers.
This is not for everyone. Which is the point.
The Advisory is built for PT private practice owners who have built something real and are tired of being the answer to every problem. Owners who want better decisions, stronger margins, a more capable leadership team, and a practice that generates more value without depending on them for everything. Owners who are ready to commit to real change instead of consuming more ideas.
This is not for owners looking for a few tips, a motivational bump, or a shortcut. It is not for owners who want a fully customized one-on-one program; that is what Sturdy’s one-on-one coaching is for. It is not for people still deciding whether to take their business seriously.
If you have built something and you are ready to stop being its most essential component, this is the work.
One commitment. Real change takes time.
This is a single commitment because lasting change in a PT practice takes time. Systems take time to install. Managers take time to develop. Team behaviors take time to shift. Owner habits take time to change.
That is why the Advisory runs 16 months. Twelve members maximum per cohort. Small enough for real attention. Large enough for the peer group to matter. When a cohort is full, it is full.
Prefer to pay in full? Contact Sturdy directly.
Frequently Asked Questions
Ready to stop being the bottleneck?
Book a call with Sturdy to talk through your practice and see if the Advisory is a fit. Or reserve your spot in the next cohort with a $289 deposit that will be applied to your first payment.
Twelve seats per cohort. When it is full, it is full.