Welcome to Sturdy Coaching

The business education you didn’t get in school.

Not Quite DIY Coaching

Do you have a smaller business, or maybe you just like doing things on your own in your own time?

In collaboration with my own former business coach, we created The Best Small Business In the World Program, the business education you never got in school.

It’s not just a book or automated course, but includes a community of other owners, as well as 2 live sessions every month with Matt and me.

Group Coaching

Groups are for those who want more guidance and a closer-knit group of comrades who are on similar journeys.

If your business is a little bit smaller but you are determined to get beyond the $1M mark, this might be the best fit for you.

We meet twice each month and ensure implementation of each item in your business. You also get assigned your own accountabili-buddy to keep each other on track.

One-On-One Coaching

If you have grown your business and are over $1M ARR, but maybe aren’t sure what “ARR” means, then One-On-One Coaching may be for you.

You get One-On-One attention and a customized program focused on making incremental changes every month, changes that build on themselves and snowball for years to come.

You also get all the DIY materials along with access to the community and live sessions for you or your team.
The business education you didn’t get in school.
If you are like me, you started your business because you are really good at that thing you do, but where and when did you learn about running and growing a business?
Again, if you are like me, you didn’t get much training in how to run your own business in school or anywhere else. You know, like managing people, planning and tracking finances, hiring, marketing, creating and communicating your Vision, strategic planning, and the thousand other things that will determine your business’s success. 
My name is Sturdy McKee and I believe that your business should be Simple, Easy, and Profitable
Your business should be simple to understand and communicate. Your business should be easy to operate. And it should consistently achieve your desired profit. 
“The key to Mastery is not doing 4,000 things 1 time, but doing 1 thing 4,000 times.”
After owning and growing my own businesses since 1998, I can attest to this truth. It’s why I focus exclusively on the things that will determine your business’s success. And I am fortunate to have my own experience, as well as an insider’s view into hundreds of other businesses, that has allowed me to practice the “4,000 times”. 
Do you ever wonder how people who have a business 10 times the size of yours are able to have more free time than you? How are they able to take longer vacations, leave early to go to their kids’ games, and be less stressed than you? 
They have learned what to focus on, how to make the big decisions once and turn them into repeatable processes. They spend their time creating structured frameworks and empowering the people on their team to operate the day-to-day. 
They free up more of their own time and make their players happier by putting them into positions to succeed. 
And you can do it too. You just need the business education and training that you didn’t get in school. 
To get an idea of where you are now compared to where you could be, download your own Business Scorecard. (There’s no opt-in.)
Print it out, fill it out, and gain a clear understanding of where you are now and what you can do next. Use it to prioritize your next steps and work ON your business. 

Client case studies  

Frequently Asked Questions

Take action.
A journey of a thousand miles begins with one step.
Take your first step.

“I feel very fortunate to have Sturdy in my corner. Times are tough with profit margins shrinking and regulations increasing. I’ve been very impressed since day one working with Sturdy. He has a systematic and comprehensive approach to building and supporting the growth of my business.”