Your business should be Simple, Easy, and Profitable. Is it all 3? If not, I have good news.

Your business should be simple to operate. Do you ever wonder how people who have a business 10 times the size of yours are able to have more free time that you? How they are able to take longer vacations, leave early to go the their kids’ games, and seem less stressed than you? It’s because they know one big secret. They know how to make the tough decisions once and put them into repeatable practice. They build a Playbook and let their Players run the plays.

And, your business should be easy. With structured frameworks to make decisions, not just the big ones, but also the day to day decisions, everyone on your team will make better decisions. And those decisions will be easier and easier to make.

And what we have consistently experienced and witnessed, over and over, is that when a business is simple and easy, it is almost always more profitable.

My name is Sturdy McKee. I am a full-time Coach, Advisor, Author, and Speaker. I work with founders and business owners to implement programs in your business to make your business Simple, Easy, and Profitable.

When you work with me, you will learn to paint a picture of the future, create repeatable and consistent processes, instill order, build the culture you want, and ultimately become the Coach or Maestro of your business.

You will spend more of your time thinking, leading, and conducting, rather than working harder than everyone else on your team.

This is a partnership, not unlike what you experience with your own patients and customers. We work together. I share the path and the framework, you breathe your uniqueness and soul into it.

I help you think and pull out the great ideas that already reside in you. Your Vision of Meaning, for example, will have your Higher Purpose, your Core Values, and your BHAG. Every great business needs them, but You define what goes into them and how they are expresses. They will be uniquely yours and like no one else’s.

If you want to see the kinds of things we will work on together and how you measure up, download the Business Assessment Questionnaire. (No email capture. No obligation.) Grab the pdf and fill it out for yourself. It will give you a very clear idea of where you currently stand and what you will want to work on. It will also help you prioritize what’s next, something I hear from business owners all the time.

Or if you are ready to talk, go here to schedule your Focus Forward Clarity Call.


I truly love helping business owners. My business’s Higher Purpose is to help business owners and founders make the world a better place.
And you can best do that when your business is Simple, Easy, and Profitable. 

Stop re-inventing the wheel. You don’t have to keep figuring everything out on your own.
It’s time to learn how to make your business Simple, Easy, and Profitable.

Not sure? Sound too good to be true? Or maybe you have questions.

Watch past client case studies here. 
Review Frequently Asked Questions here.

Get the Business Assessment to see where you are and how far you have to go.
Schedule a time to talk.
Or email me at

Just make sure to DO something.
Take action.
A journey of a thousand miles begins with one step.
Take your first step.

I love helping business owners! My business’s Higher Purpose is to help business owners and founders make the world a better place. And you can only do that if your business is Simple, Easy, and Profitable. 

“Everything must be made as simple as possible. But not Simpler.”  – Albert Einstein

“Nobody cares what you know. They care what you DO.” – Sturdy McKee

About Sturdy

My name is Sturdy McKee. I am an entrepreneur, former physical therapist, business coach, speaker, and (now) author.

I love working with business owners and helping them realize their Visions. I love helping and watching them grow as leaders. I love seeing their cultures bloom and their energy grow as they engage and learn to work both in and ON their companies. I love helping them figure out where their passion intersects with what pays the bills.

And if you’re hung up on the Simple, Easy, and Profitable concept, I used to run a business with 6 locations and over 45 employees on about 6-8 hours of direct work a week. It’s possible. And I can help you get there.

My background includes starting and growing companies, hiring and coaching employees, developing leaders and managers, advising and helping founders at all stages, and failing more than a few times. The school of hard knocks is real, but it’s a great teacher. My hope is to provide you shortcuts around and over some of the most painful lessons and to accelerate your growth and progress both for your business and as a leader and visionary.

“I feel very fortunate to have Sturdy in my corner. Times are tough with profit margins shrinking and regulations increasing. I’ve been very impressed since day one working with Sturdy. He has a systematic and comprehensive approach to building and supporting the growth of my business.”