Welcome to Sturdy Coaching

Transform your business in as little as 1 hour a week.

Not Quite DIY Coaching

Reach your business’s full potential in as little as 1 hour a week.

You’ll get the tools of titans right in your hands, the tools successful businesses use to grow and change the world.

This is the program for you if you want to learn and work ON your business, but aren’t quite ready to commit to full-on coaching, whether it’s not in your budget, or you just like doing things on your own.

We created The Best Small Business In the World Program to help you at any stage of your business, with a community, bi-weekly open calls, and free shipping anywhere in the world.

Group Coaching

Do you want more attention, guidance, and a close-knit group who will support you on your journey?

Group Coaching builds not only skills, but close relationships with others on the same journey.

You’ll invest a bit more time and energy, and need to commit to your group, but in exchange you get another level of support from your accountabili-buddies to stay on track through the tough times and the wins.

We meet twice a month to learn, share, and ensure implementation.

One-On-One Coaching

The Next Level

With One-On-One Coaching you are in the spotlight, and on the mat.

This is the next level of accountability and attention. Your customized program is focused on making big changes that build one upon the other, giving you a solid foundation and the skills to grow yourself and your business for years to come.

You get it all, your own Coach Sturdy, training for you and your team, weekly meetings, quarterly Strategy Days, templates, tools, and processes that will take you to the next level and beyond.

Transform your business in as little as 1 hour a week? Sound too good to be true?

It’s just like the Tortoise and the Hair. Only with most businesses the hair is asleep. There isn’t any consistent work being put into working ON the business. But if you begin to put consistent time and effort into working ON, and not just IN your business, you will be amazed at the progress you will make over time.

The business education you didn’t get in school.

If, like me, you started your business because you are really good at that thing you do, but didn’t learn much about running and growing a business before jumping in with both feet, then you need to take a beat and decide when and how you are going to build your business muscle.

I didn’t get much training in how to run my first (or my second or third) business in school or anywhere else. I had no training, formal or even informal, on managing people, planning and tracking finances, hiring, marketing, creating and communicating our Vision, planning strategy, and the thousand other things that determine your business’s success. 

So, I used my business to fund my education. I hired coaches, took courses, read books, joined EO, and now TiE. I dedicated myself to learning the skills, tools, and processes that make a successful business.

I believe that your business should be Simple, Easy, and Profitable.

Your business should be simple to understand and communicate, easy to operate, and it should consistently achieve your desired profit. 

“A journey of ten-thousand miles begins with a single step.” Laozi, 老子

To get an idea of where you are now compared to where you could be, download your own Business Scorecard.

There’s no opt-in, and no email required.

Take your first steps. Print it and fill it out to gain a clear understanding of where you are now and what your follow on steps should be. Use it to prioritize what you will do next to work ON your business. 

And reach out when you’re ready for some help.

Client case studies  

Frequently Asked Questions

Take action.
A journey of a thousand miles begins with one step.
Take your first step.

“I feel very fortunate to have Sturdy in my corner. Times are tough with profit margins shrinking and regulations increasing. I’ve been very impressed since day one working with Sturdy. He has a systematic and comprehensive approach to building and supporting the growth of my business.”