Welcome to Sturdy Coaching

Your business should be Simple, Easy, and Profitable. If it isn’t all 3 of these things, keep reading…

My name is Sturdy McKee. I am the Senior Coach and Advisor here at Sturdy Coaching. I work with founders and business owners to implement programs in your business to make your business Simple, Easy, and Profitable.

By working with me, you will learn to paint a picture of the future, create repeatable and consistent processes, instill order, build the culture you want, and ultimately become the Coach or Maestro of your business.

You will spend more of your time leading and conducting, rather than working harder than everyone else on your team.

This is a partnership. We do this together. I share the path and the framework, you breathe your uniqueness and life into it.

I help you think and pull out the great ideas that already reside in you. Your Vision of Meaning, for example, will have your Higher Purpose, your Core Values, and your BHAG. You define them. They are unique to your business and like no one else’s.

If you want to see how you measure up?
Take the Focus Forward Business Self-Assessment by clicking on the button below.

Or if you are ready to talk, click on the button below to schedule your Focus Forward Clarity Call.


I love helping business owners! My business’s Higher Purpose is to help business owners and founders make the world a better place. And you can only do that if your business is Simple, Easy, and Profitable. 


Your journey will involve 3 elements:


Your business is complex enough. And you have too much to do already. Your business does not have to be complicated.
Often the simple answer is the correct one.
Many experts try to keep things complicated so you continue to need them.
I do just the opposite.


How many books do you have on your shelf?
How many ideas do you have?
Making anything happen in your business takes more than learning and great ideas.

It takes work to bring those ideas to life.
This is the missing component in most businesses, and it’s the thing we pride ourselves on here. 
Working with me is for Do’ers. Are you a Do’er?


I will be your Sherpa, listening to you, problem solving with you, and guiding you along your journey.
We are so often taught to go it alone. To be strong. To figure it out. 
I have the advantage of not only having been down this path myself a few times, but seeing behind the curtain on many, many other businesses.
You don’t have to go it alone any longer.

Stop re-inventing the wheel. You don’t have to keep figuring everything out on your own.
It’s time to learn how to make your business Simple, Easy, and Profitable.

Not sure? Sounds too good to be true? Or maybe you have questions. I am here for you.
Take the Self-Assessment to see where you are and how far you have to go.
Email me at
Schedule a time to talk by clicking on the button below.
But DO something. Take action. A journey of a thousand miles begins with one step. Take your first step.

“Everything must be made as simple as possible. But not Simpler.”  – Albert Einstein

“Nobody cares what you know. They care what you DO.” – Sturdy McKee

About Sturdy

My name is Sturdy McKee. I am an entrepreneur, former physical therapist, business coach, speaker, and (now) author.

I love working with business owners. I love helping them realize their Visions. I love helping and watching them grow as leaders. I love seeing their cultures bloom and their energy grow as they engage and love working in and on their companies. I love helping them figure out where their passion intersects with what pays the bills.

My background includes starting and growing companies, hiring and coaching employees, developing leaders and managers, advising and helping founders at all stages, and failing more than a few times. The school of hard knocks is real, but it’s a great teacher. My hope is to provide you shortcuts around and over some of the most painful lessons and to accelerate your growth and progress both for your business and as a leader and visionary.

“I feel very fortunate to have Sturdy in my corner. Times are tough with profit margins shrinking and regulations increasing. I’ve been very impressed since day one working with Sturdy. He has a systematic and comprehensive approach to building and supporting the growth of my business.”