Sturdy Speaking

I love helping entrepreneurs solve problems, learn new things, implement them, and make the world a better place. 

Check out the three featured topics below.

The First Steps to Building a High-Performance Culture

Purpose-Driven and Values-Driven organizations outperform their competition on virtually all fronts, including customer satisfaction, employee engagement, innovation, and profitability.

The first and foundational component of creating a Purpose-Driven/Values-Driven organization is to create a Vision of Meaning. Your Vision of Meaning will paint a meaningful picture of why your organization exists, where it is going, and how everyone is expected to behave along the way.

“Values-based organizations produce superior financial performance, generate more innovation, and have higher levels of employee engagement and customer satisfaction… research indicates that 97% of these values-based entities demonstrate better performance than their competitors in all of the 17 countries represented in the study”, according to the Wall Street Journal.

Companies studied for over a decade showed that purpose-driven/values-driven organizations outperformed their counterparts in stock price by a factor of twelve, according to Harvard Business School professors John Kotter and James Heskett.

The first step toward building a high-performance culture is to create clarity, clarity around where you are going, your values, and why your business exists in the first place. Your Vision of Meaning does just that. When done right it guides your decisions, helps you attract and select great people, is infused into your processes, and permeates your culture. And creating your Vision of Meaning is more than just another exercise. It gets results.

We will delve into why and how the 3 components of a Vision of Meaning matter to your business. And we will get you started on the path to defining and implementing yours.

We will tie in why people don’t work for money, why they volunteer and spend their time, efforts, energy, and even their own hard-earned money to advance a cause. And we will explore how you can begin to leverage these motivations to get better results in your organization.

You will look forward to a day when your Vision of Meaning inspires your team to join together for a higher purpose, shared values, and to pursue your Big Hairy Audacious Goal.

What people are saying…

“Loved the talk!!” 

“Your presentation was awesome!!” 

“I gained a lot of much needed information from your presentation. Thank you!” 

“Great info!! Can’t wait to do that assessment!” 

“Awesome talk today!” 

            Watch Sturdy

1 The Morning Risk Report: Values-Based Culture Pays Off for Companies, 2017

2 Corporate Culture and Performance

            Get in Touch  

The 2 Things – How to Make More Profit… and Sustain It 

In one room of only 8 entrepreneurs, we outlined plans to increase their PROFITS by $4.1 Million in right around 90 minutes. 

We will focus on (1) how small changes can have a tremendous impact on your revenue and bottom line, and (2) how to create and implement processes to implement those changes effectively and consistently.

We identify the most powerful and impactful solution(s) for your business to improve your bottom line, sometimes even doubling or tripling it.

Then we move on to the biggest lesson I have learned in working with hundreds of business owners to ensure great, consistent, and predictable results. You will have the process you need to ensure you sustain, and your people consistently deliver, those results, namely increasing your profit and cash.

And before we wind down, I will share with you a cautionary tale about avoiding the “1 Big Mistake” I have seen owners and managers make that blows up the stability and profitability that they have achieved, the “1 Big Mistake” that can lead to business disaster.

What people are saying about “The 2 Things”:

“Down to earth. Funny, but no nonsense. Very knowledgeable. Great session.”

“Excellent speaker, incorporated participation and interaction!!!”

“Probably my favorite session.” (at APTA’s CSM – the largest Physical Therapist Conference in the world)

“Sturdy provided a great environment to share different things about business leadership. He also provided examples of how to coach employees and improve performance to improve financial achievement and value in a private practice.”

“Very good course. Very much enjoyed it and can’t wait to incorporate into my business.” 

How to Recruit and Hire A-Players – Workshop 

You will learn how to create and implement the process that will move the needle from the 25% of A-Players that most businesses hire to over 75% A-Players. And you’ll learn to catch those few that slip through quickly.  

Bad hires cost us all tremendously in time, money, morale, and emotional angst, not to mention damage to our cultures and brands.

We’ve all made bad hires. Sometimes we are desperate, we compromise, or we go with our gut. But most often we simply don’t have a robust, and repeatable process that works to identify, find, and hire “A-Players”.

Most companies hire A-Players only 25% of the time. a

Following a proven and effective procees and methodology, companies successfully recruit and hire A-Players up to 90% of the time.

I help you understand the methods used by highly successful hiring organizations, and adapt them to your small business.

You don’t need the resources of General Electric to design and implement an effective and repeatable recruiting and hiring process that works. 

In this workshop you will learn:

  • how to define and identify A-Players for your organization (and B, C, and D-Players) 
  • that someone else’s A-Players are not necessarily your A-Players
  • how to attract more quality applicants while drastically reducing your volume of candidates 
  • how to effectively screen prospective candidates in less than 10 minutes
  • how to get more of the answers you want, not just their prepared resume
  • how efficiently interview candidates to find people with character who align with your values
  • how to assess candidates’ skills in repeatable and tangible ways
  • how to do reference checks that actually get you answers
  • how to induct new hires and make them feel welcomed into your organization
  • how to create a safety net to rapidly eliminate the few C and D-Players that sneak through

What people are saying about “How to Recruit & Hire A-Players”:

“You NEED to buy this. This hiring course is one of the main reasons I have retired from treatment. If you get it, actually implement it and don’t like it, I will give you two times your money back. If you get it, and implement it, and love it, you owe me a steak dinner next time I see you.”  (posted to Facebook)

“Awesome course everyone! I’ve hired hundreds of people in my day and still learned some ways to improve my hiring process.”  (veteran entrepreneur with >30 years experience)

            Get in Touch
            Sturdy in Action

Great Session

“Down to earth. Funny, but no nonsense. Very knowledgeable. Great session.”

from The 2 Things

PPS 2018

Great Presentation

“Great presentation today Sturdy. The content was unique and new…fresh. Thank you for sharing.”



Can’t Wait

“Thanks for sharing! Your presentation was great. Can’t wait to start weekly one on one staff meetings this Thursday!”



More Sturdy!

“I’m still hearing from owners about your talk… They want more Sturdy.”




After working with Sturdy… “I did around 800 fewer visits. BUT.. my profit margin almost doubled going from 7% to 13% and I made $20,000 more in revenue on fewer visits. So if you want to talk about profound, I would say that certainly qualifies!”


Founder, Johns Creek Physical Therapy

Note to Meeting Planners: 

My primary goals are to turn the audience into raving fans and make you look good. 

I customize everything for you and your audience. I work directly with you, the organizer, to understand your audience, your desired theme, and your goals for the presentation. The titles and concepts above can be tailored, customized, and mashed up to create the perfect program and experience for your audience.

I am happy presenting to a small leadership team or a room of 1,000+ people, for 60 minutes or a 2-day workshop. It’s all up to what works best for you. 

For booking information, such as fees, bio, introduction, A/V requirements and more, please contact me directly. I handle all of my own scheduling and arrangements, so there is no delay or go-between for you to deal with. My goal is to make this super easy for you and to make you look great to your audience and members. 

I look forward to exploring the possibilities with you.

Contact Sturdy


* Big Hairy Audacious Goal and BHAG are a concept developed in the book Built to Last by Jim Collins and Jerry Porras.