Sturdy Speaking

I love helping business owners, leaders, and entrepreneurs solve problems, learn new things, implement them, and make the world a better place. 

My top three speaking topics are
featured below.

Topic 1

The Best Business In the World: Building a Sticky Culture – one where your players want to stick around

Competition for great employees and talent is at an all-time high. But just about everything you’ve heard about attracting and retaining great players is wrong, or at least incomplete.

We talk about customer “stickiness”, so why don’t we use “stickiness” when it comes to our players? 

People don’t work for money. 

If people only worked for money, there would be no Little League, no Girl Scouts, no Church Fundraisers, no School Site Councils, no EO Boards, no TiE, no Sierra Club, or any of another thousand organizations. Engaged players work for a cause, for a shared purpose

Your players, want to get paid fairly, but they also want purpose in their work. Gen’s Y and Z are demanding this more and more. We see it in the Great Resignation, Quiet Quitting, WFH.

Instead of band-aids, gimmicks, and treating the symptoms, it’s important to deal with the Root Cause.

Purpose-Driven and Values-Driven organizations outperform their competition on virtually all fronts, including customer satisfaction, employee engagement, innovation, and profitability.

Your first steps to building a sticky culture are creating clarity around where you are going, how you expect everyone to act, and why your business exists in the first place, the components of a true Vision of Meaning. Your Vision of Meaning will guide your decisions, help you attract and select great people, will be woven into your processes, and will permeate your culture. It gets results.

According to Harvard Business School, purpose-driven/values-driven organizations outperformed their counterparts in stock price by a factor of twelve, in their decade-long study. That’s 12X, 12 times, not 12 percent… (professors John Kotter and James Heskett)

What people are saying…

“Loved the talk!!” 

“Your presentation was awesome!!” 

“I gained a lot of much needed information from your presentation. Thank you!” 

“Great info!! Can’t wait to do that assessment!” 

“Awesome talk today!” 

1 The Morning Risk Report: Values-Based Culture Pays Off for Companies, 2017

2 Corporate Culture and Performance

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Topic 2

Increase Your Profit by 20-50% in only 120 Days 

In one room of 8 entrepreneurs, each with businesses grossing between $1M and $10M, we outlined plans to increase their PROFITS by $4.1 Million. It took less than 90 minutes. 

1+1+1 = 19

Graph with lots of lines

Do you know that two to three 1% changes could increase your profit by 19% or more?
This works for virtually any business. Let me show you how…

We will focus on how small changes can have a tremendous impact on your revenue and bottom line, and how to create and implement processes to implement those changes effectively, consistently, and sustainably.

We will identify the most powerful and impactful solution(s) for your business to improve your bottom line, sometimes even doubling or tripling your profit.

And as a special bonus, I’ll share with you the biggest lesson I’ve learned working with hundreds of business owners to sustain your results. 

What people are saying:

“Down to earth. Funny, but no nonsense. Very knowledgeable. Great session.”

“Excellent speaker, incorporated participation and interaction!!!”

“Probably my favorite session.” (at APTA’s CSM – the largest Physical Therapist Conference in the world)

“Sturdy provided a great environment to share different things about business leadership. He also provided examples of how to coach employees and improve performance to improve financial achievement and value in a private practice.”

“Very good course. Very much enjoyed it and can’t wait to incorporate into my business.” 

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Calculate your New Profit Here:

Topic 3

How to Recruit and Hire A-Players 

Bad hires cost us all tremendously in time, money, morale, and emotional angst, not to mention damage to our cultures and brands.

And we’ve all made mistakes in hiring.

Bad hires cost us all tremendously in time, money, morale, and emotional angst, not to mention damage to our cultures and brands.

Hideko Matsui and Derek Jeter after a game

We’ve all made bad hires. Sometimes we are desperate, we compromise, or we go with our gut. But most often we simply don’t have a robust, and repeatable process that works to identify, find, and hire “A-Players”.

Most companies hire A-Players only 25% of the time. a

Learn how to create and implement the process that will move the needle from the 25% of A-Players that most businesses hire to over 75% A-Players. And you’ll learn to catch those few that slip through quickly.  

Following a proven and effective process and methodology, companies successfully recruit and hire A-Players up to 90% of the time.

I help you understand the methods used by highly successful hiring organizations, and adapt them to your business.

You don’t need Fortune 500 resources to design and implement an effective and repeatable recruiting and hiring process that works. You can do it with the team you have.

You will learn:

  • how to define and identify A-Players for your organization (and B, C, and D-Players) 
  • that someone else’s A-Players are not necessarily your A-Players
  • how to attract more quality applicants while drastically reducing your volume of candidates 
  • how to effectively screen prospective candidates in less than 10 minutes
  • how to get more of the answers you want, not just their prepared resume
  • how to efficiently interview candidates to find people with character who align with your values
  • how to assess candidates’ skills in repeatable and tangible ways
  • how to do reference checks that actually get you answers
  • how to induct new hires and make them feel welcomed into your organization
  • how to create a safety net to rapidly eliminate the few C and D-Players that sneak through
  • how to get a diverse and equitable population of A-Players and never look back

What people are saying about “How to Recruit & Hire A-Players”:

“You NEED to do this. This hiring process is one of the main reasons I have retired from treatment. If you learn it, actually implement it and don’t like it, I will give you two times your money back. If you learn it, and implement it, and love it, you owe me a steak dinner next time I see you.”  (posted to a Facebook of business owners)

“Awesome presentation! I’ve hired hundreds of people in my day and still learned some ways to improve my hiring process.”  (veteran entrepreneur with >30 years experience)

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            Sturdy in Action


“I feel very fortunate to have Sturdy in my corner. Times are tough with profit margins shrinking and regulations increasing. I’ve been very impressed since day one working with Sturdy. He has a systematic and comprehensive approach to building and supporting the growth of my business.”

Garrett Akahoshi, MPT, CSCS, OWNER

Peak Physical Therapy – Cupertino, CA

Great Session

“Down to earth. Funny, but no nonsense. Very knowledgeable. Great session.”

from Increase Your Profit by 20-50% in only 120 Days

PPS 2018

Great Presentation

“Great presentation today Sturdy. The content was unique and new…fresh. Thank you for sharing.”



Can’t Wait

“Thanks for sharing! Your presentation was great. Can’t wait to start weekly one on one staff meetings this Thursday!”



More Sturdy!

“I’m still hearing from owners about your talk… They want more Sturdy.”




After working with Sturdy… “I did around 800 fewer visits. BUT.. my profit margin almost doubled going from 7% to 13% and I made $20,000 more in revenue on fewer visits. So if you want to talk about profound, I would say that certainly qualifies!”


Founder, Johns Creek Physical Therapy

Why is “IMPLEMENT” in the middle of this page?

A quick note about knowing versus doing.

None of the items you will learn, from these presentations, from my blog, from coaching, from books, or from anywhere else, matter at all unless you implement them. It’s where the rubber meets the road, where the magic happens, where your imagination becomes reality. 

That’s why all of my presentations come with a workbook and exercises to use during and after afterward. This way everyone has tools to take what they’ve learned and implement their learnings in their businesses. 


Note to Meeting Planners: 

My primary goals are to turn the audience into raving fans and make you look good. 

I customize everything for you and your audience. I work directly with you, the organizer, to understand your audience, your desired theme, and your goals for the presentation. The titles and concepts above can be tailored, customized, and mashed up to create the perfect program and experience for your audience.

I am happy presenting to a small leadership team or a room of 1,000+ people, for 60 minutes or a 2-day workshop. It’s all up to what works best for you. 

For booking information, such as fees, bio, introduction, A/V requirements and more, please contact me directly. I handle all of my own scheduling and arrangements, so there is no delay or go-between for you to deal with. My goal is to make this super easy for you and to make you look great to your audience and members. 

I look forward to exploring the possibilities with you.

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* Big Hairy Audacious Goal and BHAG are a concept developed in the book Built to Last by Jim Collins and Jerry Porras.