It’s not so much about speaking as it is about solving problems and helping entrepreneurs make the world a better place.
I help business owners gain control of their business and their time while building a great culture and team, and increasing their profits.



With this topic, in one room of only 8 entrepreneurs, we were able to outline plans to increase their PROFITS by $4.1M.

We focus on (1) how small changes can have a tremendous impact on your revenue and bottom line, and (2) how to create and implement processes to implement those changes effectively and consistently.

We identify the most powerful and impactful solution(s) for your business to improve your bottom line, sometimes even doubling or tripling it.

Then we move on to the biggest lesson I have learned in working with hundreds of business owners to ensure great, consistent, and predictable results. You will have the process you need to ensure you sustain, and your people consistently deliver, those results, namely increasing your profit and cash.

And before we wind down, I share a cautionary tale about avoiding the “1 Big Mistake” I have seen owners and managers make that blows up the stability and profitability that they have achieved, the “1 Big Mistake” that can lead to business disaster.

What people are saying about “The 2 Things”:

“Down to earth. Funny, but no nonsense. Very knowledgeable. Great session.”

“Excellent speaker, incorporated participation and interaction!!! “

“Probably my favorite session.” (at APTA’s CSM)

“Sturdy provided a great environment to share different things about business leadership for physical therapists. He also provided examples of how to coach employees and improve performance to improve financial achievement and value in the private practice.”

“Very good course. Very much enjoyed it and can’t wait to incorporate into my practice.” 


This process moves the needle from the 25% of hires who are A-Players that most businesses achieve to 75-80% A-Players.The catch? You have to implement the process. 

Bad hires cost us tremendously in time, money, morale, and emotional angst, not to mention damage to our cultures and brands. And we have all made bad hires. Sometimes we are desperate, sometimes we compromise, and sometimes we go with our gut. But most often this happens simply because we do not have a robust and repeatable process to find and truly vet “A-Players”.

According to TopGrading, most companies hire A-Players only 25% of the time.

Following a proven methodology, companies can achieve successful hiring of A-Players up to 90% of the time.

I help you understand the methods used by General Electric and other successful hiring organizations, and adapt them to your smaller business.

As small business owners and entrepreneurs we do not have the resources that a GE has. But there are methods and processes you can put in place that will improve your hiring of great people much more often and consistently than 25%, or even 50%, of the time.

In this workshop you will learn:

  • how to define and identify A-Players (and B & C-Players)
  • how to improve the quality of applicants while reducing the volume of candidates to review
  • how to efficiently screen candidates in 
  • how to get more of the answers you want beyond their prepared resume
  • how to organize and hold an efficient interview to find resourceful people with character who align with your values
  • how to assess your candidates’ skills in a tangible way
  • how to do reference checks that actually get you answers
  • how to induct new hires and have them feel welcomed into your organization
  • how to create a rapid safety net to eliminate the few B & C-Players that manage to get through

What people are saying about “How to Recruit & Hire A-Players”:

“You NEED to buy this. This hiring course is one of the main reasons I have retired from treatment. If you get it, actually implement it and don’t like it, I will give you two times your money back. If you get it, and implement it, and love it, you owe me a steak dinner next time I see you.”

“Awesome course everyone! I’ve hired hundreds of people in my day and still learned some ways to improve my hiring process.”


Company Visions have evolved from a “Vision Statement” to a meaningful picture of why an organization exists, where it is going, and how all actors are expected to behave in bringing the Vision about.

We delve into the 3 components of a Meaningful Vision, and how to define yours in order to inspire people to join together for a single purpose, around shared values, and an ambitious goal. We explore why people volunteer and spend their time, efforts, energy, and money to advance a cause, and why they don’t work for money alone.

A Vision of Meaning is a touch stone, a North Star, that can provide your organization clear direction, a code, and a purpose to rally people together and pursue your Big Hairy Audacious Goal.

What people are saying…

“Loved the talk!!” 

“Your presentation was awesome!!” 

“I gained a lot of much needed information from your presentation. Thank you!” 

“Great info!! Can’t wait to do that assessment!” 

“Awesome talk today!” 


All of my talks and presentations are customized. I work directly with you to understand your audience, your desired theme, and your goals for the presentation. The titles and concepts below can be tailored, customized, and mashed up to create the perfect program and experience for your audience.

Note to Meeting Planners and Clients: 

Information about booking, such as fees, bio, introduction, A/V requirements and more, can be obtained by contacting me directly. I handle all of my own scheduling and arrangements, so there is no delay or go-between for you to deal with.

I look forward to exploring the possibilities with you.

* Big Hairy Audacious Goal and BHAG are a concept developed in the book Built to Last by Jim Collins and Jerry Porras.


“Great presentation today Sturdy. The content was unique and new…fresh. Thank you for sharing.”




“Thanks for sharing! Your presentation was great. Can’t wait to start weekly one on one staff meetings this Thursday!”




“I’m still hearing from owners about your talk… They want more Sturdy.” –