Introducing the 3Ps Program™: PEOPLE, PATIENTS, and PROFITS!

Your Guide to Attracting Top Talent, Ideal Patients, and Maximizing Profits.

© Sturdy Coaching, LLC

Rather than spend a lot of time, effort, and money on a fancy landing page I put everything together in this decidedly un-fancy page.


Okay, so here’s the deets….

I am getting some great PT Private Practice Owners together to show them exactly how to find and get more People and PTs, more Patients, and more Profit, so you can get to your first $1 Million in annual revenue. (Already over $1 Million? Keep reading, or schedule a call with Sturdy to talk about getting to your next Million.)


I’m going to teach you to fish, not give you a fish. In this program I will help you find great people and PTs, get more patients, and grow your profit. And you’re going to walk away with the systems to keep it going.


You will build and implement repeatable processes that elevate your patients’ experiences, broadcast what you’re doing, and get more of your favorite patients in the door. Then you’re going to refocus your efforts to increase your revenue, both per visit and per patient, while getting even better results for those patients. And finally, you’re going to have a path forward to hire more PTs and continue to grow your practice and serve even more patients.


I’m calling this the 3Ps Program™: PEOPLE, PATIENTS, and PROFITS!, because that’s our focus here.
Great People. More Patients. Greater Profits.


As a PT Practice Owner, you wear multiple hats – clinician, manager, marketer, and more. Juggling these roles can be overwhelming, leaving you drained and struggling to grow your practice the way you envisioned. 


It’s hard to grow when you’re busy keeping all the plates spinning.


We’ll work together to get you focused on the things only you can do, the things that have the biggest impact on your practice and your team, like hiring, strategy, and managing (the right way). 

I’ll give you everything you need to make that happen, and nothing you don’t.

No gimmicks. No hacks. And no new tech. The only tools you’ll need are your laptop and your phone. 

What we’ll work on:

We’re going to solve the 3 biggest problems that are stopping you from breaking through to the next level.

  • Not Enough Great People and PTs.
  • Not Enough New Patients.
  • and Never Enough Money.


First, let’s get you on the road to finding a great PT and more great People — A-Players are hard to find, but they do exist.  



  1. Who’s Your A-Player?: We’ll start by getting clear about who your A-Players are. Not everybody fits in at every organization. Knowing and being abundantly clear about who will be a great member of your team, who exactly you are looking for, will make finding them a whole lot easier.

Mark yourself Red, Yellow, or Green on each of the following cards:


  1. What A-Players Want: Next, we’ll get you crystal clear on what the research says A-Players are looking for. There are 6 things that A-Players want in their next job. And you’ve already got at least 4 of them in place (for the right people). But you need all 6. And you’ve got to be able to tell them and make sure they know.

Mark yourself Red, Yellow, or Green


  1. Nurture Success: It’s the Coach’s job to put every player in a position to succeed. And you are the Coach for your team. So we will define exactly what success looks like in every position so all of your players are clear and everyone is on the same page. This removes guesswork, assumptions, anxiety, and miscommunication that too often plague practices and teams.

Red, Yellow, or Green?

What did you get on the Red, Yellow, Green ratings?
Now imagine being able to mark all of them Green.

That’s the result from the PEOPLE part. You’ll be able to mark yourself Green on all of these. You’ll be 100% confident in your ability to define, find, hire, and keep the right people. AND you’ll have a process that you can use for every future hire. This confidence boost will make recruiting and hiring night-and-day different for you.


The second problem we’ll solve together is having plenty of your favorite patients queued up and ready to be seen.



As a Practice Owner, it can seem like you’ve only got 2 options to get more new patients: Pay an agency to run expensive ads for you on FB or Google, or buy lunches for doctors and hope you get enough new patients through the door… Luckily there’s a way better way, and we’ll install it next…


  1. What Sets You Apart?: We will start by getting clear about what truly sets you and your practice apart in the eye of your favorite patients. You have patients who already love you. We’ll find out exactly why. This will make telling your story way easier and more impactful so that it resonates with more people who need you but don’t yet know you.

Red, Yellow, or Green?


  1. Getting the Word Out: Next, we’ll implement ways to get the word out about how special you and your team are (without expensive ads or doctor lunches). We’ll break down the 4 Types of Marketing and focus on what’s going to have the biggest and most immediate impact. Then we’ll work on the perpetual motion machine that will keep more of your favorite patients coming to you and filling your schedules. 

Red, Yellow, or Green?


  1. Closing the Deals: Finally, we’ll work on and implement the simple and straightforward processes that ensure more new patients come for their first visit and that once they are there that they fully buy-in to their plans of care so they show up to every visit. This turns into more new patients and more visits. Which ultimately turns into more people achieving their goals and more money for your practice.


Red, Yellow, or Green?


By now, you have more happy people on your team and more happy patients filling up your schedules.



The 3rd and final problem is that there’s never enough money.

Before we continue, there are a few things I want you to know…
We’re not going to cancel all your contracts and turn you into a “cash-based” PT clinic.
We’re not going to tell you to change your practice model.
We’re not going to make it super complicated so we can sell you something else to keep it all going.

And we’re not going to force you to do anything you don’t want to do. It’s your business after all.

We’re just going to make sure you’re getting paid for the hard work you and your team do and the amazing value you provide. 

Frankly this is where I geek out a little and the fun begins. When you have happy people, happy patients, and enough money coming in, you can take a breath and focus on your future.


  1. Get Paid: First up, we’re going to get a handle on how your PTs bill. We want to ensure that your PTs are billing for all of their time with your patients and they’re comfortable billing the right codes. With my 1 on 1 clients we almost always find a 3-5% (or more) opportunity here. That’s a 3-5% increase of your total gross revenue. (3% of $500k is $15,000, btw.)

Remember to mark Red, Yellow, or Green…

  1. Make a Profit: Then we’re going to get a handle on your cost per visit and your revenue per visit and grow the space between them. To grow, hire, and reinvest you’ve got to have money. So we’re going to make sure your practice is designed to generate the profit that YOU want and deserve.

Red, Yellow, or Green?


  1. Know Your Numbers: We will make this simple. You will get to know the 7 metrics that are critical to your practice. And you’ll get a super simple, easy to use dashboard (one that cost me over $5k to have built) so you can see your critical numbers all in one place. Not only that, but I’m going to show you exactly what to do with them so you can make solid decisions both now and for as long as you own your practice.

Red, Yellow, or Green?

 How’d you do?

How many Red, Yellow, and Greens did you get?
Red ____________  Yellow ____________  Green ____________ 

Now imagine what your practice looks like when they’re all Green.

The 3Ps Program™ will help you: 

  • consistently find more great People and PTs

  • consistently get more of your favorite patients

  • and make a healthy profit… consistently 


(Here it is all in one place.)

Any one of these 9 things could move the needle immediately for you and your business, and more than cover your investment in the 3Ps Program™. And my experience says that at least ONE of these is going to resonate with you and stand out as the BIGGEST opportunity for you specifically… so we’ll spend more time on that one with you.

Now… if I were you…

I’d imagine you’ve got a bunch of questions, starting with…

What kind of results can I expect?

When you put in the work you can expect:

  1. to find and hire more great People that love being on your team

  2. to get more of your favorite patients who you love working with and who are happy to pay you

  3. to get a handle on your numbers and turn a healthy profit

You’ll be able to mark yourself Green on all those cards above. 


Where and When?

When you sign up,
I’ll add you to a private Facebook group with me.

We will be in there daily to support you for 18 weeks.

Every week for 18 weeks, we’ll jump on a live group call together to get you the help you need.

If you miss a call, don’t worry. They’re all recorded and you’ll have access to review and even go back to previous calls.

This cadence will allow you to customize and adapt the things you learn into your business.

You’ll have access to a step-by-step system to keep it simple and straightforward.

You’ll keep access to everything long after the initial 18 weeks.

How Does It Work?

I only want to work with people who can implement, test and report back on the results. That’s why we’re keeping the cost really, really low for now.


I’m taking people now and I’m inviting YOU to join the crew.

This isn’t a ‘course’ where you gotta find loads of time in your busy schedule and watch endless generic videos. This is a live, interactive program that helps you adapt the concepts to your business. (And because only 3-4% of people finish online courses anyway.)

I’ll give you bite sized chunks you can knock out in a few minutes a day.

During our time together we will hang together in a private group to talk about all the things and brainstorm specific strategies for YOUR business so you can put it into action and report on your results.

I want (and need) to create some really great case studies from this program to be able to blow it up and sell it again and again to help more and more practice owners.

So I will personally be spending time with you to make sure we maximize your results. 


Who is this for?
I know I said it’s for PT Private Practice Owners. But it’s really not for all of them.

This is for you if…
You want to get to your first $1 Million and beyond.

You have at least 1 Red and a few Yellows on the assessment. (If you’re all Green, why are you still even reading this?)

Taking the assessment made you motivated to improve your learning and your systems. (You didn’t get angry about not having everything marked Green already. Maybe a little frustrated… but not defensive or angry.)

You want to learn. You’re already really good at caring for patients, but you know that doesn’t mean you’ve got everything on the business, management, financial, or strategic side handled. And that’s okay. How could you?

You have to have at least 90 minutes each week available to work the 3Ps Program™.

You will commit to using that time to work the program.

You are committed to doing what’s best for your patients and your team.


How much time do I need? 

First, you’ll want to make sure to put the weekly calls on your calendar. (If you can’t make it live, no problem. You can watch the recordings and get support in the Facebook group.) 

Then, I recommend you allot at least 90 minutes a week for study and implementation. 

We’re going to be working closely together but it isn’t going to be drawn out.

Groups thrive on contribution. When you are getting wins we need you to share the success so others can learn from you. 



At the risk of writing the Shogun series I’m going to answer a couple more questions I’m sure you have below….

What’s The Investment? 

If you’re seeing patients, managing your practice, and finding yourself stuck in the same place it will cost you a FORTUNE if you pass on this. 

With that said…

In the 3Ps Program™ you’ll have access to proven strategies and personalized guidance to attract top talent, market effectively, and optimize your profitability. The investment is just $100 now, followed by 26 weekly payments of $100 – a small price to pay for the potential growth and success of your practice.

And… you keep all the systems you implement forever more. 

Is there a Guarantee?

You bet! And a pretty great one too.

Any time you invest time and money to work with a coach, there’s a risk. Right? What if it doesn’t work? What if it’s not as good as he said? What if Sturdy’s making it all up?

So let’s look at the best and worst case scenarios:

Best Case: over the next 4+ months, you redesign your recruiting and hiring process and add a couple great people to your team. You attract and help more of your favorite patients with a repeatable process you can keep forever more. You add revenue and profit. You get new skills, new tools, a ton of confidence, and the systems we install mean you can keep on growing to $1 Million and beyond.

That’s the best case. 

But what about the worst case?

Worst Case: maybe it doesn’t work. Maybe you’re a few weeks in, and you decide it’s not for you. Or the content isn’t quite right, or maybe you jumped too soon, or you decide that I’m annoying…

In which case, anytime in the first 30 days just let me know, and I’ll refund you 100% of what you’ve paid PLUS $10. No questions asked. (The $10 is so you take your bestie out for a coffee and tell them how terrible it all was.)

You get to keep all the materials we’ve covered up to that point. You’ll be smarter and still have the skills and tools from the first 30 days… But you won’t have to pay for it at all.

So that way there’s no risk to give it a try and get started, is there?

How do I get a spot?

You don’t need to send me any money now.

But don’t let another day go by without taking control of your practice’s growth. Shoot me an email or DM with “
I’m In! for the 3Ps Program”™, and let’s get started on building the practice of your dreams.

To make sure I have enough time to work with everyone, I’m limiting the number of participants in this early cohort. This means I’ve got ample time to help you and every owner in the program get amazing results.

All the love,



P.S. If you’re on the fence…

May I make a suggestion?

Don’t make a decision now. Put me to the test and try it out for 30 days. 

Follow the plan. Join the calls. Watch the recordings. 

If after a few weeks the program isn’t everything I’ve promised, let me know and I’ll refund every penny. I’ll even throw in an extra $10 so you can go get a pint or a fancy coffee and tell your bestie how terrible it all was. You’re under no obligation to pay if this isn’t a fit for you. 

So, are you IN?

© Sturdy Coaching, LLC

Privacy Policy
Copyright © 2024 Sturdy Coaching