The E-Myth Revisited

The E-Myth Revisited is a book written by Michael E. Gerber that explores the myth of the entrepreneurial myth.

The book argues that most small business owners are actually “technicians” who are caught in the daily work of their business and are not working on growing the business.

Gerber explains that the real entrepreneurial myth is that small businesses are started by entrepreneurs, when in fact they are started by technicians who are passionate about a product or service.

He goes on to discuss how these technicians can become entrepreneurs by developing a business model, creating a business vision, building a team to help them achieve their goals, and learning to do the other 2 types of work, managerial, and entrepreneurial.

The book also covers the importance of systematization, process and structure for scaling and growing the business, and how to turn your business into a turn-key operation.

If you are feeling like this describes you, firstly, you are not alone. Gerber estimates that over 90 percent of people who start businesses are these technicians who are passionate about what they do. Secondly, while Gerber lays out the concepts of working IN versus ON your business, he doesn’t tell you how to start working ON your business.

For that, you can check out the book and program I’ve created for my kids for when they start their businesses. It’s called The Best Small Business In the World, and I created it along with my former business coach, Matt Fitzsimmons. It’s a manual, posters, a community of business owners like you (our Besties!), and bi-weekly calls with the authors. It will enable you to begin to transform your business in as little as one hour a week. (No subscription.) And we’ll ship to you anywhere in the world for free. I look forward to seeing you in our group of Besties! soon.


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