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Category: Achieving your Goals

How Your Business Can Benefit from Uber’s $100 Million Marketing Mistake

How Your Business Can Benefit from Uber’s $100 Million Marketing Mistake

January 7, 2021 Sturdy McKee Leave a comment

Uber found that $100,000,000 (one-hundred million dollars) of their $150 million ad budget was being fraudulently billed. And after drilling…

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Posted in: Achieving your Goals

Are You Among >90% of Founders

December 15, 2020 Sturdy McKee Leave a comment

Over 90% of Founders start their businesses without any business education. Over 90% of Founders go out and start their…

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Posted in: Achieving your Goals Filed under: Founder, leadership, Management
7 Great Quotes on Collaboration and Teamwork

7 Great Quotes on Collaboration and Teamwork

Sturdy McKee Leave a comment

Americans often think of ourselves as the rugged individualist or hyper-independent. But collaboration and teamwork is where the magic happens,…

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Posted in: Achieving your Goals

To Be Excellent… Focus on Your Core Activities

December 4, 2020 Sturdy McKee Leave a comment

Core Activities are the things you do where you have “special abilities” that create value for your Target Customers. Your…

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Posted in: Achieving your Goals

A Lesson from Disney for the Future of Your Business

November 17, 2020 Sturdy McKee Leave a comment

This article also appears on Medium here. Disney Stock rose today (Nov 12, 2020) after reporting a loss of 20…

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Posted in: Achieving your Goals Filed under: Disney, future, leadership, profit, success

Marketing Swipe File Available

November 13, 2020 Sturdy McKee Leave a comment

Marketing Swipe File Available. I have listed the next 25 videos I am going to shoot for TikTok. So what,…

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Posted in: Achieving your Goals

Forbes Article

October 26, 2020 Sturdy McKee Leave a comment

I got to publish this Article in Forbes online back before we all changed course from the pandemic. The points…

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Posted in: Achieving your Goals

Garrett Akahoshi of Peak Physical Therapy

October 5, 2020 Sturdy McKee Leave a comment

Garrett Akahoshi is the founder of Peak Physical Therapy in Cupertino, California. In this interview, Garrett talks about his journey…

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Posted in: Achieving your Goals

CMS’s Surprise New Coding Edits

October 1, 2020 Sturdy McKee Leave a comment

The Private Practice Section (PPS) of the American Physical Therapy Association (APTA) has announced that the Centers for Medicare &…

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Posted in: Achieving your Goals

3 Things To Do Right Now

September 10, 2020 Sturdy McKee Leave a comment

Here are 3 things you need to do for your business, right now. Be Visible. Make an offer. Let everyone…

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Posted in: Achieving your Goals

You Can Do It! Just Do It With a Profit…

September 4, 2020 Sturdy McKee Leave a comment

I received an email today that stood out. Quite the feat in today’s email inundation. The email was from someone…

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Posted in: Achieving your Goals

Cash, Cash, Cash

April 9, 2020 Sturdy McKee Leave a comment

Cash, Cash, Cash is king right now! Here are a couple of ideas for you to preserve more of yours.…

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Posted in: Achieving your Goals

2 Big Considerations for Working With Marketers

February 13, 2020 Sturdy McKee Leave a comment

This question was posed on Quora and I was asked to answer it. “Why are small business owners reluctant to…

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Posted in: Achieving your Goals

Are Your Quarterly Strategic Priorities Aligned?

December 26, 2019 Sturdy McKee Leave a comment

I saw this tweet from Peter Voogd and it is spot on! “If you have more than 3 priorities this…

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Posted in: Achieving your Goals

How Increasing Your Revenue Per Visit Increases Your Company’s Valuation

December 18, 2019 Sturdy McKee Leave a comment

There are many ways to increase your Revenue per Visit, not just by cancelling and signing contracts.  And if you…

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Posted in: Achieving your Goals

Do You Meet With Your Staff?

December 5, 2019 Sturdy McKee Leave a comment

1 on 1 meetings are one of the most powerful tools I have witnessed to help you get the results…

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Posted in: Achieving your Goals

Tracking Leads – Why it matters to your business.

November 12, 2019 Sturdy McKee Leave a comment

“Without promotion something terrible happens… Nothing!” – P.T. Barnum “What happens after the promotion?” – S. McKee Only a small…

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Posted in: Achieving your Goals

The benefit Of Creating Vision And Values – Podcast

October 19, 2019 Sturdy McKee Leave a comment

Being passionate about what a ‘vision’ is, I was using it as an example when I first started teaching. I…

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Posted in: Achieving your Goals, Core Values, Leadership, Vision

The 3 Magic Questions Every Manager Should Know and Use

October 7, 2019 Sturdy McKee 1 Comment

Results.com, now ResultsBI.com, used to have a free training video of The 3 Questions to be used in 1 on…

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Posted in: Achieving your Goals

Why I Disagree With Topgrading On Remaining Neutral In Interviews

September 30, 2019 Sturdy McKee Leave a comment

The Topgrading blog published Interviewing Myth #3: Always Remain “Neutral” in Interviews  wherein they give you certain exceptions where you…

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Posted in: Achieving your Goals

Accountability in Your Business

September 24, 2019 Sturdy McKee Leave a comment

Bringing clarity and focus to how your team contributes to the success of your practice can enhance overall results and…

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Posted in: Achieving your Goals

“Purpose-Driven Companies Evolve Faster Than Others”

August 6, 2019 Sturdy McKee Leave a comment

Caterina Bulgarella’s article made me think. Like really think! And it was some really good fuel for self reflection, as well.

Too many times we settle for a “Linear Purpose”, even if we have done the work and use our Core Purpose in our decision making processes in our business.

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Posted in: Achieving your Goals Filed under: Achieving your Goals, Entrepreneurship

Ad Parody Hits the Target Customer Bullseye

May 1, 2019 Sturdy McKee Leave a comment

This tech gadget ad is so plausible it might take some a moment to realize it’s a parody. Why? Because…

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Posted in: Achieving your Goals

Setting Your Profit Budget

February 25, 2019 Sturdy McKee Leave a comment

Greg Crabtree lays out what he calls “The Four Keys” in Section 1 of his book, Simple Numbers, Straight Talk,…

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Posted in: Achieving your Goals, Leadership, Metrics, Profit

Marketing and Leads

February 13, 2019 Sturdy McKee 1 Comment

The First Critical Process There are a few critical processes in running your business. And usually there are fewer than we…

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Posted in: Achieving your Goals, Entrepreneurship, Profit

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