I once had a prospective client send me a 47 page KPI* report. Yeah, if that didn’t get your attention,…
This question came through on HARO (help a reporter out): “What content marketing challenges or limitations do small businesses have…
From the Private Practice Section of the APTA as of Nov. 10, 2021 As you know, OSHA recently released…
The biggest mistake companies make in Customer Experience is trying to be like everyone else. As a smaller business, when…
This is a question posed on Quora and my answer was requested. Here’s my answer… I am taking this as…
Setting Employee ExpectationsForbes asked for transparent ways to set expectations for employees. Guess who was #1 of the 13 suggestions…
If you are like most business owners… If you are like most business owners, you launched your business because you…
After erasing the first edition of this update when it was 98% complete (UGH! ), I am back at it…
76.8% of articles start weakly and lose the reader’s attention! Try these four foolproof methods for grabbing your reader’s attention:…
March is back, which means you’ve survived a year of Covid-19. It has been tragic for many, and there have…
If you have ever wanted to stay in touch with your potential customers and convert more of them but were…
Uber found that $100,000,000 (one-hundred million dollars) of their $150 million ad budget was being fraudulently billed. And after drilling…
Over 90% of Founders start their businesses without any business education. Over 90% of Founders go out and start their…
Americans often think of ourselves as the rugged individualist or hyper-independent. But collaboration and teamwork is where the magic happens,…
Core Activities are the things you do where you have “special abilities” that create value for your Target Customers. Your…
This article also appears on Medium here. Disney Stock rose today (Nov 12, 2020) after reporting a loss of 20…
Marketing Swipe File Available. I have listed the next 25 videos I am going to shoot for TikTok. So what,…
Sometimes the most useful things come from questions posed. It started with a client conversation about making progress on the…
I got to publish this Article in Forbes online back before we all changed course from the pandemic. The points…
Garrett Akahoshi is the founder of Peak Physical Therapy in Cupertino, California. In this interview, Garrett talks about his journey…
The Private Practice Section (PPS) of the American Physical Therapy Association (APTA) has announced that the Centers for Medicare &…
Here are 3 things you need to do for your business, right now. Be Visible. Make an offer. Let everyone…
I received an email today that stood out. Quite the feat in today’s email inundation. The email was from someone…
Cash, Cash, Cash is king right now! Here are a couple of ideas for you to preserve more of yours.…