What is a “Target Customer” and why is it important? Does having a target customer exclude others? Don’t I want…
Everyone tells you you need to track metrics. “Measure Everything!”, they say. Or they tell you there are “9 Critical…
If the preceding photo appealed to you, then you are likely this company’s target customer. Or at least you are…
This article by James Kerr appeared in The Telegraph in November 2013. It has since been taken down. When England…
Business Insider and Twitter are reporting on the Whole Foods “crisis” of empty shelves and low inventory. Amazon’s purchase of…