Caterina Bulgarella’s article made me think. Like really think! And it was some really good fuel for self reflection, as well.
Too many times we settle for a “Linear Purpose”, even if we have done the work and use our Core Purpose in our decision making processes in our business.
This tech gadget ad is so plausible it might take some a moment to realize it’s a parody. Why? Because…
Greg Crabtree lays out what he calls “The Four Keys” in Section 1 of his book, Simple Numbers, Straight Talk,…
The First Critical Process There are a few critical processes in running your business. And usually there are fewer than we…
Fast Company posted this challenging tweet and link to a depreciative article on Twitter. The article title is “Brand purpose” is…